ENHANCING EFFECTIVENESS OF GIVING CLIMATE CHANGE INFORMATION IN DA NANG NEWSPAPER AT PRESENT

Abstract

Climate change has exerted a huge impact not only on the environment but also on the social, cultural and economic life all over the world. Over the last years, newspaper organisations in general and Da Nang Newspaper in particular have been making efforts to bring the information to the public in order to change their perception in responding to the negative impacts from climate change. However, the information dissemination has not reached optimal effectiveness. Therefore, in order to enhance the effectiveness of providing climate change information in Da Nang Newspaper, this article proposes ways for changing content, form and solutions to re-educate the public’s awareness and solutions for news agency leaders.