IMPROVING THE QUALITY OF THE FEMALE IMAGE IN THE VIETNAMESE PRESS

Abstract

Despite many improvements worth being acknowleged, at the moment, there still remain prejudices in the way women and their activities are depicted by the press. The female images in the press are usually potrayed as gender stereotypes, resulting in pressure and inequality. Gender prejudice is believed to reduce the effects of the media on the public as well as slow down the gender equality process in Vietnam. In order to enhance the quality of the female images, this paper proposes that media agencies build up strategies and develop journalists’ professional capacities. In addition, prejudiced language uses should be standardized in order to restrict negative evocations of females.