THE SENSE OF COMMUNITY IN DA NANG PEOPLE’S ORGANIZATIONAL CULTURE FOR LIFE (ORIGIN AND EXPRESSION)

Abstract

Da Nang has long been known as an inseparable component of Quang Nam - Da Nang province. With its specific characteristics in nature, population and history, the city has been able to shape its original and multi-cultural culture since its infancy. Despite the influence of Viet Nam’s and Quang Nam’s cultures, Da Nang culture - as an independent one - has its own distinctive features which can be recognized by means of a system of values including is a sense of community. The sense of community in Da Nang culture not only shows "the sense of village community" in Viet Nam, but also the special character of "the sense of urban community".